Broadcast reports

Every broadcast has its own report. Open Grow → Broadcast and click the broadcast you want.

Broadcast details

The top of the report shows the broadcast’s name, ID, status, cost and the template it used.

The broadcast funnel

Number	What it counts
Targets	Everyone the broadcast was meant for
Sent	Messages handed to WhatsApp
Delivered	Messages that reached the customer’s phone
Read	Messages the customer opened
Clicked	Customers who tapped a button or link
Failed by Meta	Messages Meta couldn’t deliver
Not on WhatsApp	Numbers without a WhatsApp account
Skipped — daily limit	Contacts over your number’s daily sending limit
Skipped — no marketing consent	Opted-out contacts
Skipped — invalid number	Numbers that aren’t valid

The rates show the same results as percentages: Sent Rate and Click Rate out of all targets, and Delivery Rate and Read Rate out of the messages sent. If opted-out contacts were skipped, a banner says how many, and Show lists them.

Message targets

The Message Targets table lists every recipient and their message status. Filter it by Sent, Delivered, Read, Failed or Pending.

• Export downloads the list as an Excel file.
• Add tag applies tags to the recipients you’ve selected, or to everyone in the current filter, for example everyone who read the message, so you can follow up with them.

Reading the numbers

• Lots delivered, few read: the message arrived but didn’t catch attention. Look at the first line and the time you sent it.
• Many failed or not on WhatsApp: clean up the list before you send again.
• Many skipped for the daily limit: split big broadcasts across days, or raise your limit. See Sending limits and quality rating.
• Delivery rate falling from one broadcast to the next: a warning sign for your quality rating. Slow down and check what you’re sending.

Tip

Filter the table to Read, tag those customers with Add tag, then send them a follow-up. They’ve already shown interest.